Feb 14, 2008
HD DVD Rumor: Warner keeps its options open
Will print HD DVD titles if demand is there

A quick bit of rumor … DVD Town is reporting that Warner Brothers will continue to create certain HD DVD titles if there is demand from retailers. Obviously the retailers would demand the titles if the customers demand it. The general rule for Warner will be SD and BD only, but if there is a demand for a title, Warner is not precluding printing off that HD DVD. You may remember a few weeks ago that Warner announced it would continue support of HD DVD in some fashion. There have been debates on forums and blogs about what that announcement really meant.
Coupled with the report today, I read this to mean that Warner wants to keep its options open and is not afraid to switch allegiances again.
This “war” is not over
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